As the 2012 regular season kicks off, the NFL and The Quaker Oats Company, a division of PepsiCo, are partnering to launch this year’s NFL PLAY 60 Super Bowl Contest.
Starting on Tuesday, young fans, ages six to thirteen, can visit www.NFLRUSH.com/superkid to enter the NFL PLAY 60 Super Bowl Contest presented by Quaker and share how they help power their play with nourishing foods and exercise. The search aims to highlight the importance of healthy habits for kids and families and find youth role models that can motivate their peers. The winner of this year’s contest will hand the game ball to an official before the opening kickoff of Super Bowl XLVII in New Orleans.
To enter the contest, kids will be asked to answer three questions about their commitment to being healthy. They will also be asked to write about how NFL players inspire them to be fit, how they stay active and healthy and how eating right helps to power their play.
Indianapolis Colts quarterback Andrew Luck joined Quaker and local kids today for a morning of healthy food, fitness and fun to launch the contest at the Chase Near Eastside Legacy Center, a John H. Boner Community Center facility.
The contest’s grand prize includes a trip for four to Super Bowl XLVII, tickets to NFL Experience and NFL PLAY 60 Kids Day, round trip air transportation, hotel accommodations for six nights and much more. The winner will be a part of Kids Day festivities at NFL Experience, joining local children who participated in the NFL PLAY 60 Challenge. Thirty-three first prize winners will also be selected in the NFL PLAY 60 Super Bowl Contest presented by Quaker. They will receive an NFL PLAY 60 prize pack inclusive of two tickets to a 2012 or 2013 regular season game in their NFL-team market.
The NFL PLAY 60 Super Bowl Contest, in its sixth year, is part of NFL PLAY 60 which challenges kids across the country to get active for 60 minutes a day. At NFLRUSH.com, the NFL’s official website for kids, youngsters can pledge to PLAY 60, get tips from NFL pros and learn ways to rally their community to get more active and healthy.