Courtesy of the NFL
The new standard logo for Super Bowl XLV was unveiled today by the North Texas Super Bowl Committee and the NFL. There has been a new logo every year for the Super Bowl but starting with the 2011 Super Bowl, the logo will basically remain almost the same. The only difference is that the Roman numerals and the stadium backdrop will change from year to year.
“Keeping with this design strategy, we created a Super Bowl identity that will be consistent year to year and reflects the Vince Lombardi Trophy,” read a statement distributed at the event, which was held in what was described as a miniature replica of the new Cowboys Stadium at the Super Bowl media center.
“To achieve this we have developed a new Super Bowl identity system that includes two logos for use. The national logo … will be the NFL’s main expression for promoting the Super Bowl property. The regional logo … can be used as a way for the League and its partners to accentuate the region and localize products and promotions. The regional icon that will be used year to year is the stadium in which the game will be played. The regional logo for Super Bowl XLV features Cowboys Stadium.”
Before the prepared release was distributed, Mark Waller, the NFL’s chief marketing officer, spoke briefly about the new design.
“For those of you who have been to these presentations before, you’re going to see something a little different today in that what we’re going to share with you today is actually going to be a permanent core design for the Super Bowl identity going forward,” Waller said. “If you look back over history, you’ll notice the logo has changed every year. Going forward, we’re actually going to have a core identity logo that stays the same, and then we’re going to show very different original versions of it, starting with the North Texas Super Bowl.
“I think it’s bold and has a stature and pre-eminence that reflects what the Super Bowl is,” Waller said. “I think it now is in keeping with what the event is.”